Sartin's voyage into the world of technology really began after he left the military, where he was an air traffic controller. He worked as an insurance agent for some years and then moved into designing agency management software. He began to realize the opportunities that lay before him in designing Web sites and Internet communications products and, shortly thereafter, InsuranceWorkz was born.

At one point, Sartin was called by Glenn Clark of Rockwood Group, who said he was working to form a new association, Target Markets, and he wanted some Web sites developed. The rest, as they say, is history.

"Our team mix of insurance experience combined with Internet and multi-media knowledge gives us the edge in rapid application development, bringing a client's project in on time and within budget," says Sartin. And, Sartin emphasizes, InsuranceWorkz is not only a builder of Web sites.

"We are focused on building long-term client relationships and providing those clients with an unparalleled e-business resource. While there are many people and organizations that can build Web sites, we provide value-added services, such as: an online customer service center that allows our clients to rapidly communicate with our entire development team and track projects; our private label hosting service ODBCWorkz; domain maintenance and reduced domain registration costs for clients; e-mail support services; and search engine registration programs and site marketing assistance."

InsuranceWorkz offers products to retail and wholesale insurance agencies as well as insurance education and training organizations.